
For the McDonald’s Saweetie Meal, we tapped into the cultural power of acrylic nails, long a staple in hip hop and reggaetón, now central to pop culture. Inspired by Saweetie’s love of couture, we partnered with Latine nail artist Juan Alvear to reimagine the meal as a delicious nail set tutorial, celebrating fashion, food, and fandom together.
Tutorial Video






Shorty Awards ‘22 / Winner / Instructional Video