Target

+ Remezcla.com

Target partnered with Remezcla.com to supercharge Latine-owned brands carried in its stores. Rather than taking the spotlight, Target handed media space to emerging businesses, giving them access to our award-winning content team. The collaboration funded and produced marketing content that fueled growth while authentically celebrating the culture behind these brands.

Case Study

Lil’ Bibliotecas by Lil’ Libros

When the Benjamin Franklin branch library in Boyle Heights shut down for major repairs and renovations, local Latine families in that neighborhood were in need of reading materials for their children. So we created Lil’ Bibliotecas, a series of five community mini-libraries stocked with bilingual books from the Lil’ Libros book series.

Sentimental Pero Chingona by JZD

Bringing the apparel brand’s goal of empowering Latina queens to life, we produced a short film featuring a poem by Mexican poet Vianney Harrelly. Harrelly uses her own words along with JZD’s product phrases to celebrate the realness of Latine culture and answer complex questions about what it’s like to be Latine.

24/7 by Luna Magic

Inspired by the brand name (Magic of the Moon), we created a photo lookbook and a tribute to the Latina women who keep NYC running 24/7, showcasing the beauty of nightlife that extends beyond bars, clubs, and parties.

Hairstories by Rizos Curls

"Hairstories" is a homage to Latina beauty salon culture and history through a pop-up exhibition. We transformed a gallery space into a salon experience, showcasing artwork and pieces from local artists with a strong presence in their communities.