
To honor Mexican Americans in Los Angeles, we reimagined the iconic song México Lindo y Querido as Los Ángeles Lindo y Querido. Musicians from LA rewrote the anthem through their own lived experiences, creating a version that speaks directly to the pride, identity, and heritage of growing up Mexican American in their hometown.
Case Study
Music Video

And later we did the same for Tejanos: Texas Lindo y Querido








ANA Multicultural Awards ‘20 / Grand Prize / Audio
ANA Multicultural Awards ‘20 / Category Winner / Digital & Social
ANA Multicultural Awards ‘20 / Grand Prize / Hispanic
One Show ‘20 / Shortlist / Radio & Audio
The Webby Awards ‘20 / Nominee / Video / Integrated Campaign (Branded)