Ingenio Azteca

Cerveza Indio created Ingenio Azteca to celebrate a new generation of Mexican-American creators who, like their ancestors, craft with imagination, purpose, and heart. Unlike AI’s automation, Aztec Ingenuity (A.I.) honors human artistry, tradition, and resilience. Launched in New Mexico with artist Brandon Maldonado Vallejos, the campaign bridges ancestral wisdom and modern creativity through intentional, handcrafted expression.