MLB
El Béisbol Es
Otra Cosa
El Béisbol Es Otra Cosa highlights the impact of Latine communities on Major League Baseball by reframing the game as more than wins and stats. Through stories rooted in culture and identity, the campaign connects with young U.S. audiences and proves how authentic representation can redefine what sports mean, showing béisbol as a reflection of vibrant communities.
Case Study
Manifesto Video
El Béisbol Es............
Together with MLB, we extended El Béisbol Es Otra Cosa into social by handing the mic to influential Latino voices—from reggaetoneros like Myke Towers to comedians, creators, and even legendary players. Each brought their own spin, blending music, humor, and culture into content that felt organic, authentic, and true to the communities that shape béisbol today.
La Vida Más Fina
Together with Corona and MLB, we created La Vida Más Fina del Béisbol—a series of custom gift videos that brought player stories to life in a fresh way. From Tatís Jr. 's hand-painted cleats to Arráez’s varsity jacket and Álvarez’s art-inspired home plate, each reveal became a celebration of personal heritage, pride, and the joy of béisbol.
Fernando Tatis Jr.
Luis Arráez
Yordan Álvarez
Awards
New York Festivals Advertising Awards ‘25 / Silver / Sports / Small Agency: Products & Services
New York Festivals Advertising Awards ‘25 / 2x Finalists
The Webby Awards ‘25 / Honoree / Advertising / Best Copywriting
The Webby Awards ‘25 / Honoree ‘25 / Advertising / Integrated Campaign
One Show ‘25 / 3x Shortlists
Clio Sports ‘24 / Gold / Branded Entertainment / Diversity in Storytelling
Clio Sports ‘24 / Gold / Branded Entertainment / Film
Clio Sports ‘24 / Silver / Branded Entertainment / Social Media
Clio sports ‘24 / Bronze / Integrated Campaign
Clio Sports ‘24 / Bronze / Social Media / Athlete/Influencer
Clio Sports ‘24 / Bronze / Fan Engagement / Social Media
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