MLB
Béisbol Origin Stories
El Béisbol Es Otra Cosa celebrates baseball as inherited fandom shaped by family and culture. In its second year, the campaign spotlighted origin stories of stars Fernando Tatís Jr., Ronald Acuña Jr., and Francisco Lindor. Narrated by Lin-Manuel Miranda and brought to life with Danny Cortés’ miniatures, the films reframed their rise as modern legends rooted in Latine communities.
Lindor’s Origin Story
Tatis Jr.’s Origin Story
Acuña Jr.’s Origin Story
The origin story of Fernando Valenzuela
MLB México brought the campaign across borders with a custom spot: the origin story of Fernando Valenzuela, voiced by singer Melissa Robles.
.avif)
.avif)
.avif)
%20(1)%201.avif)
%202.avif)
.avif)
Pa’ Que Sepas
As a continuation of MLB’s Origin Stories platform, we launched Pa’ Que Sepas—a social-first animated video series spotlighting Latine baseball history. Featuring Puerto Rican historian Jorell Meléndez-Badillo and Dominican content creator Félix Báez, the series brings legendary stories to life with knowledge, humor, and cultural pride.
Plátano Power, Explained
La Plena, Explained
Set up a discovery call with our team
Reach Out