Driven
Target

- Branded Content

- Production

"Driven" is a community-driven program centered on Latinos, where Target, one of the biggest retail stores in the US, instead of focusing solely on their corporate social responsibility initiatives as many brands do, decided to highlight the impactful community work of two Latin-owned brands they carry.

Through short documentaries, editorial articles, and social content in partnership with one of the most influential publishers for Latin youth in the country, Target showcased Agua Bonita, a beverage brand supporting migrant women in California, and Chillhouse, a brand specializing in self-care treatments addressing mental health in young BIPOC women. By doing this, Target not only elevated these brands, but also brought visibility to nonprofits vital to the Latino community.